Building A Facebook Lookalike Audience



Lookalike audiences are the Facebook feature when it comes to audience targeting. So if you've got say a Custom audience that's both large in number, and typifies your ideal type of audience - for example if you're using a custom audience based from a customer file, and you've got a database of two or three thousand customers, then obviously that will represent a really good quality of audience both in terms of size of numbers.

Facebook claims that by targeting these lookalike users, marketers should see higher CTR and conversion rates compared to more standard and less targeted marketing efforts. It takes time to discover the best possible audience members within the lookalike audience and Facebook will find them when given the time and budget to test.

For privacy reasons your audience should include at least 20 people in order for you to be able to use it in your campaigns. Just like all Facebook audiences, the more specific (without being too specific) your Custom Audience is, the better your results will be.

This is what you would need to select if you'd like to use an audience based on your app downloads, pixel data, page likes, or the custom audience you have already created. Customer acquisition has long been an engine of growth for e-commerce retail, especially with the expansion of low-cost digital marketing channels like affiliates and product listing ads.

Segmenting the custom audience that you will use to create your lookalike audience great strategy. If you've used Facebook Ads before, navigate to the same Audiences page, then click Create Audience > Saved Audience. Let's say your company sells sports shirts online and you create 3 different ad sets with unique” audiences.

Fun tip: You can still layer in interest and demographic targeting to these audiences. You then need to create a Website Custom Audience - you do that in the Audiences tab in Ads Manager. However, even though the reach will be the same in both cases, the quality of the Lookalike audience will be much higher with a seed of 5,000.

This means that if you want to create a Lookalike Audience in the UK, then you need 100 people from one single country, regardless of if that country is the UK, Canada, Australia etc. A well-designed ad with good audience targeting will generally do pretty well on Facebook.

If you have the Custom Audience with over 1000 unique users, don't hesitate to start with marketing to that base and feeding your funnel through those Custom Audience's Lookalikes. Lookalike audiences are used to targeting people who are similar to sets of customers that buy currently from your online store.

Key Takeaway: It makes sense to create smaller Facebook Lookalike Audiences as they deliver higher campaign ROI (at least in the short term). For example, if you create a 30-day audience, the audience updates constantly to target only people who visited the site in the previous 30 days.

To better track your results with your Subscriber and Customer audiences, you'll need to get the event” code to add to your lead and sale thank you pages. His question was straightforward and very relevant to any small or medium-sized business that has no experience with Facebook ads.

If you are a company just starting with Facebook advertising and wondering about the small sample size that you have gotten from your website or your offline marketing efforts, worry no more. Following are some suggestions on the type of custom audiences you should create in order to maximize your ROI.

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